Which type of keyword usually has lower competition?

A long tail keyword is a detailed keyword phrase that contains multiple words and targets a specific search intent. In Search Engine Optimization (SEO), these keywords are important because they help websites attract highly targeted users. Long tail keywords generally have lower search volume than broad keywords, but they are easier to rank for due to reduced competition. They also improve the chances of conversions because users searching with specific phrases often know exactly what they want. SEO experts use long tail keywords to improve website visibility and attract relevant organic traffic.
For example, the keyword “mobile phone” is highly competitive because many websites target it. However, a long tail keyword like “best 5G mobile phone under 20000” is more specific and has lower competition. A website targeting this phrase may rank more easily and attract users looking for a precise product.

• Option B is incorrect because short keywords are broad and usually have very high competition.
• Option C is incorrect because brand keywords focus on a specific company or product name and may still have strong competition.
• Option D is incorrect because generic keywords are broad terms that are commonly targeted by many websites.

The main point is that long tail keywords are easier to rank for because they are specific and usually have lower competition.